• 1966
QSL Card
• Thoughts
from a listener

Additional
notes from Frank Berry:
The WGTO call letters now belong to
a 1,000 watt station in Cassopolis, Michigan. www.wgtoradio.com
The 540 kHz frequency is now licensed to Pine Hills/Orlando and is known
as 540WFLA. Their actual call letters are WFLF (which you will hear at
the top of the hour). The station is using the 970WFLA call letters as
their own. Both stations are owned by Clear Channel.
At one time, it was against the law
to identify a station by anything other than the licensed
call letters. Times have changed. |
Some of the
PRE-COUNTRY WGTO personalities:
Dick Bennick (1970's)
Al Brock (late
1970's.. right before the station went to "Disco 54")
Charlie "Rock" Brown (1970's)
Larry Cox (1970's)
Dan Grant (1967-68)
Bob Kelly (1970's)
George Prescott (1970s)
Ron
St. John aka "Ronnie
Gee" (1970's)
Woody Wooden (1967-70; 1975)
Dave Wright (1970's) |
The mighty WGTO signed on in
April of 1955 from studios in Haines City, Florida. The station was licensed
for operation with 10,000 watts of power at 540 kilohertz from
local sunrise to local sunset. The format was Top 40. WGTO’s
transmitter was a 10 kilowatt RCA model BTA-10H. Their transmitter
and towers were located three miles north of Lake Alfred on the
WGTO TOWER ROAD.
WGTO is gone but the WGTO TOWER ROAD remains.
The WGTO transmitter building and towers, located off S.R. 557, north of Lake Alfred, FL.
Notice the warning sign: "NOTICE High voltage beyond this point. Turn radios off".
In 1958, Hubbard Broadcasting, the owners of
WGTO, received FCC approval to move the city of license from Haines
City to Cypress Gardens and to increase the station’s power
to 50,000 watts during daytime hours. They purchased a 50 kilowatt
RCA BTA-50G Ampliphase transmitter. During critical hours (the
first two hours after local sunrise and the last two hours before
local sunset) the station was required to reduce power to 10,000
watts using the old BTA-10H. With 50,000 watts at 540 kilohertz,
the station promoted itself as “The most powerful combination
in the nation.” The promotion was based on the fact that
lower frequency radio signals travel farther than higher frequency
radio signals. WGTO operated at the lowest AM frequency and with
the highest AM power that was (and is) permitted by the FCC.
 |
This is what WGTO's
Production Room looked like until 1981. RCA console, Ampex
reel to reel tape decks, Tapecaster cart machines, old OLD
RCA turntables and AKG microphone. |
In 1970, the FCC eliminated the critical hours
requirement for WGTO and the station was permitted to operate with
50,000 watts of power from local sunrise to local sunset.
In 1973, when the country was in the midst of
a fuel shortage, the United States stayed on daylight savings time
year round. This created quite a problem for daytime-only stations
like WGTO. They would not be permitted to sign on until 8:15 a.m.
during the months of January and February, missing a great part
of “morning drive”.
As a result, the FCC authorized WGTO to operate
from 6 a.m. local time until local sunrise with a whopping 250
watts of power. To operate at this low power level, engineer Frank
Berry operated the 10, 000 watt transmitter at a reduced power
of 1,000 watts and designed circuitry to pass 250 watts into the
towers while dissipating 750 watts as heat.
In 1975, the RCA 50 kilowatt transmitter was
replaced with a new Gates MW-50. The new transmitter provided the
station with dramatically improved reliability and far better audio
quality.
In 1977, WGTO changed
to a country music format and within a year had become Billboard
Magazine's "Small Market Station of the Year". For
almost ten years, WGTO would ride the height of it's glory and
popularity.
|
(above) The WGTO day
photo shows the equipment racks that contained the stations
audio processing and the equipment for controlling the transmitters
from the Cypress Gardens studios. |
|
(above)
The "WGTO night" photo shows, on the left, the
Harris MW-1 night transmitter. On the right side of the photo
is a rack containing the two-way and paging transmitters.
If you look carefully, you can see the WGTO logo. |
1978 marked another milestone for WGTO. The
FCC granted authority to operate during nighttime hours with 1,000
watts of power. WGTO was now a full time station!
But as the eighties started to wind down --
with Country Music's popularity failing -- the station's ratings
began to sag and profits were down. The beginning of the end came
in December, 1986 when WGTO was sold to Cypress Broadcast, Ltd.
and the format was changed to "gospel". In 1990, WGTO's
studios were moved to Orlando.
In 1994, WGTO was sold to Paxson Broadcasting,
the call letters changed to WWZN and the format was relegated to
Sports. This effectively brought an end to WGTO's glorious forty
year history.
Additional dialog
added by Editor. |